Transcreation
and content creation

In the fast-paced world of global commerce, precise and expert transcreation and content creation services play a crucial role in a company’s success. At Trans4Europe, we are committed to providing high-quality transcreation and content creation services that enable companies to communicate effectively with their international customers. Here’s a real-life case study illustrating our commitment and dedication to delivering outstanding results.

2828 

completed projects


in-house translators

15 

freelancers


languages offered

Project type

The aim was to produce 150 blog articles, 50 infographics and 30 videos in English and French

Languages
English to French.

CAT tool used
Ae, Premiere, Canva, SEMrush.

Industrial sector
Hotel and urban tourist accommodation sector.

Content creation for The People

The People, an innovative IT company, wanted to develop a series of original content for a global digital campaign. The aim was to produce 150 blog articles, 50 infographics and 30 videos in English and French to enhance its online presence and engage its international audience.

Challenges

  • Producing varied content (articles, infographics, videos) in two languages (English and French).

  • Keeping to a tight three-month schedule for full delivery.

  • Guaranteeing high quality and consistency across different formats and languages.

  • Integrating content into an effective SEO strategy to improve search engine rankings.

Our approach:

A prompt response from the Sales Department:

A detailed quote was quickly drafted by our sales team, responding to the urgency of the request.

Selecting the experts:

The Project Manager identified and assigned the best writers, graphic designers and videographers specialized in the IT sector and bilingual in English and French.

Use of creative tools

Drafting:

Use of Google Docs for real-time collaboration and Grammarly for checking grammar and style.

Graphic design:

Use of Canva and Adobe Illustrator to create striking infographics.

Video:

Use of Adobe Premiere Pro and After Effects to produce high-quality videos.

SEO optimization:

Each piece of content was optimized for SEO using SEMrush and Yoast SEO, to maximize online visibility.

Results

  • On schedule: the 150 articles, 50 infographics and 30 videos were delivered on time.

  • Exceptional quality: the content was well received by the target audience, increasing engagement on The People’s platforms by 35%.

  • SEO improvement: the SEO strategy led to a 40% increase in organic traffic to The People website.

  • Seamless integration: the final formats delivered were easily integrated into The People’s content management platforms, facilitating global distribution.