Transcreation
and content creation

In the fast-paced world of global commerce, precise and expert transcreation and content creation services play a crucial role in a company’s success. At Trans4Europe, we are committed to providing high-quality transcreation and content creation services that enable companies to communicate effectively with their international customers. Here’s a real-life case study illustrating our commitment and dedication to delivering outstanding results.

2828 

completed projects


in-house translators

15 

freelancers


languages offered

Project type

Transcreation of a substantial project comprising around 1 million words.

Languages
French to English.

CAT tool used
Trados CAT Tool software

Industrial sector
Rail transport.

Transcreation of marketing media
for the SNCF

The SNCF, France’s leading rail transport company, was looking to transcribe its marketing media for an international campaign, with an urgent request to translate 1 million words from French into English. The content included promotional texts, slogans and key messages for an upcoming campaign.

Challenges

  • Transcribing marketing messages for a global campaign.

  • Meeting tight deadlines for translation and transcreation.

  • Working with InDesign files, requiring delicate handling.

Our approach

A prompt response from the Sales Department:

A quote was quickly drafted by the sales team in response to the urgent request.

Selecting the experts:

The Project Manager quickly identified the best qualified resources for the project, taking into account the specific nature of the marketing content.

Use of CAT tools:

The work was carried out using CAT Tool software to ensure consistent and efficient transcreation.

Working with InDesign:

Our expertise was called upon to work on InDesign files, ensuring seamless integration.

Results

  • The transcreation was completed on time, enabling the SNCF to meet its campaign timetable.

  • The marketing messages were adapted for the English-speaking audience, preserving the campaign’s international impact.

  • The final format, delivered natively, facilitated direct integration into campaign media.